Certified Brand Strategists

Transforming brands for twenty years.

Can you define what truly differentiates your brand?

Our brand development programs help you (re)discover why your brand is special.

Are your people delivering your brand promise every day?

We help build brand-driven cultures and operations that move people.

Do customers value your brand or is it a commodity?

Learn to create great customer experiences that foster brand loyalty and build value.

Is your brand awareness growing? Is your marketshare?

Make an investment in strategic brand development and together, we’ll grow both. Guaranteed!

Technology

We like working with high-tech engineering and manufacturing companies because typically, we can really help them. How? By helping them translate scientific and technical innovations into innovative products, services and brands. From rocket science to brain surgery and all the “easy things” in between, we bring high-tech brands down to Earth — in a smart way.

Healthcare

Healthcare brands are caught between a rock and a hard place. Between healing and commerce. Between efficiency and doing what’s right. Making life and death decisions every day is serious business. And wonderful. And tragic. And honorable. We help healthcare organizations shape brand-driven cultures and patient experiences that just feel better.

Small Business

We’ve got a soft spot for small businesses. We understand their challenges because we’ve been there ourselves, and with our clients. So here’s a little secret we learned along the way: The benefits of creative, strategic brand development aren’t reserved for the rarified global brands and the Fortune 500. Some of our favorite success stories are small, brand-driven businesses.

Education & Community

We believe many organizations can tap into the unrealized potential of their brands. Especially non-profits with a mission and vision for their communities. For twenty years we’ve embraced education, arts and community organizations. Because they’re good for the soul.

North American Lighting

Corporate Identity

St. John’s Hospital

EpiWorks

VentureStar

Clifford-Jacobs Forging

What does that mean?

Small + Smart means Roundtable is as small as we can possibly be, yet as big as we need to be. We work directly with our clients and we tap into our trusted network of brand and marketing professionals for industry expertise and strengths ranging from event planning, to research, to app development and anything else our clients require.

Small + Smart also means we are interested in using intelligent strategies to grow your business and are not interested in generating heavy production volume in order to meet overhead expenses. We call in creative resources as needed and we welcome the opportunity to work with our clients’ internal marketing teams.

The Brand Establishment

We are the only Certified Brand Strategists in south-central Illinois and Roundtable is a recognized and respected member of The Brand Establishment, the world’s largest brand development training organization.

The Brand Establishment perfected the first contemporary brand development process more than two decades ago. Its proprietary tools and procedures have been utilized to successfully deliver valuable brand distinction to companies in virtually every business sector.

Today, the Brand Establishment and its members enjoy a well-earned recognition as the new generation of thought leaders in brand development and branding.