Brand AnticsMusings from Roundtable's Certified Brand Strategists
Do you know the difference between brand development and branding? Did you even know there was one?
You want to build your brand. But there is a problem with the currently popular toolset for marketers.
Whether your technology company is a startup or a global powerhouse, your brand will grow if you and your people can consistently communicate the story behind it. One of the most difficult concepts for technology innovators to move beyond is the notion that their...